Masterclass – Branded Podcasts: How to Find Your Voice

Branded podcasts: the revival of audio formats

1.5 hours to get inspired and reflect with your team 

Le Espaitec's is no longer just a niche media: it has become a strategic format for brands. Intimate, immersive, engaging, it allows you to create a unique bond with your audiences.

But how do you make your brand podcast a success? Between storytelling, editorial tone, objectives and choice of format, there are many pitfalls to avoid.

This masterclass offers a benchmarking best practices and a path for help your teams lay the solid foundation for an impactful podcast.

Podcast - masterclass we are com

Who is the masterclass for? 🤓

  • Communication Teams
  • Professionals wishing to create or strengthen their branded podcast

The objectives 🎯

  1. Identify many formats audio concept to their objectives
  2. Define a strategy clear : target, tone, editorial line
  3. Know how measure la performance et the efficacy of a podcast

On the program 🗓

  • Overview of audio usage and key figures in France
  • Examples of branded podcasts that make a statement
  • Narrative, conversational, immersive podcasts: what are the differences?
  • Strengths and limitations of each format
  • Objectives: awareness, commitment, education, employer brand
  • Target and understand your audience
  • Finding the right tone and the right editorial line
  • Building the concept and sound identity
  • Choose duration, frequency and style
  • Focus on production and distribution tools
  • Mistakes to avoid
  • Indicators for measuring the impact of a brand podcast
  • Inspirations and good practices to reproduce

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

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Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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