Masterclass – TikTok and short formats: how to establish yourself in the viral arena

Content & Social Media: From Algorithm to Trends

1.5 hours to inspire your team

TikTok has revolutionized the codes of digital communication. With its formats brief, rhythmic et ultra-creative, the platform has become the favorite playground of audiences… And of daring brands.

But how capture attention in seconds ? How to ride the trends without losing your identity? How to use TikTok (and short formats in general) in a strategic ?

This masterclass offers a decoding the mechanics of virality and benchmarking inspiring to help your teams establish themselves in this essential field.

We Are COM Masterclass - short formats

Who is the masterclass for? 🤓

  • Communication, Marketing and Social Media teams
  • Professionals looking to develop their strategy on TikTok or short formats

The objectives 🎯

  1. Understand mechanical de virality on TikTok and short formats
  2. Identify the case of use relevant for its organization
  3. Integrate short formats in a global digital strategy

On the program 🗓

  • TikTok, Instagram Reels, YouTube Shorts: State of Play
  • Why these formats captivate audiences
  • How TikTok's algorithm works
  • The ingredients of successful content (authenticity, rhythm, visual storytelling)
  • Cases of successful brands (even on complex or B2B subjects)
  • Best practices for adapting your editorial line to TikTok codes (& co)
  • From Ideation to Script: How to Find the Right Angle
  • Tested and effective formats: tutorials, behind the scenes, storytelling, challenges
  • Focus on tools: from production to publication
  • How to measure impact beyond views

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
Popular

Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

These masterclasses may also interest you 👀

Influence - MC - masterclass We Are COM
The perfect brief
Communication trends - We Are COM masterclass
Communication trends

In the meantime, the We Are COM team offers you 📚

Share This