Masterclass – Performance measurement: prove, adjust, progress

Transforming data into decisions

1.5 hours for reflection and shared practices

In communication, we only manage well what we QUOTEBut between the multiplication of channels, the sometimes poorly chosen KPIs and the pressure to demonstrate ROI, performance measurement remains a major challenge.

This masterclass gives you the keys to choose the right indicators, to interpret many results and transform your data into levers of steering.

A format handy et collective to move from forced reporting to a culture of useful and inspiring measure.

Performance Measurement - We Are COM Masterclass for Communicators

Who is the masterclass for? 🤓

  • Communication, Marketing and Digital teams
  • Managers seeking to prove the impact of their actions
  • Professionals wishing to transform measurement into a strategic lever

The objectives 🎯

  1. Define what “means”performance” for his projects
  2. Choose and prioritize the good KPI
  3. Making sense of numbers to convince et progress

On the program 🗓

  • The different levels of measurement: visibility, engagement, reputation, business
  • Why not all KPIs are equal?
  • External communication: awareness, traffic, conversions
  • Internal communication: employee engagement, dissemination, participation
  • CSR and employer brand: qualitative and quantitative indicators
  • Overview of monitoring and analysis tools
  • Best practices for collecting and making data reliable
  • How to tell a story from data
  • Transforming your results into continuous improvement levers
  • Concrete examples of successful dashboards
  • Interactive workshops to define your own priority KPIs

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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