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The AI common thread

The AI common thread 🧶 of the Club We Are COM

AI is advancing (very) quickly. New solutions are arriving every month. But in concrete terms, How to integrate AI into the real lives of communicators ? Content creation, custom visuals, express videos, avatars, translation, automation… Le Fil Rouge IA helps you separate the buzz from the useful.

🧰 The Red Thread IA format

1 hour of video conference, every quarter, to take stock:

  • 15 min current affairs IA
  • 45 min from concrete use cases 100% COM
  • Q&A interactive

Every quarter, a new meeting 📆

Tuesday, September 29, 9 a.m. AI: From new developments to practical application in communications teams

Over the summer, AI didn't take a break. AI Overviews appeared in French search results, advertising entered ChatGPT, the AI ​​Act reached a new milestone on August 2nd, and agents began opening our files to perform complete tasks. As a result, the question is no longer "can AI write?" but " How far should I let her go, and who approves it? "That's precisely where most COM teams are getting stuck today: there's a gap between enthusiastic individual testing and actual implementation in processes.

For this new AI series, we're leaving theory behind. Camille nalin, Head of Culture & Employee Engagement in Doctolib, comes to tell how AI has become embedded in the daily lives of teams.

Program

🧠 30 min – AI News

What really changed this summer: new versions, agents, the arrival of AI Overviews in France, the transparency obligations of the AI ​​Act, and key points for communication teams. All illustrated by a practical case study.

🩺 30 min – AI in business: Doctolib's story

How to move from POC to real use, how to get teams on board who didn't ask for it, what governance is needed for a sensitive sector, and what lessons can be learned at home.

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And if you have an idea or if you want to share your good practice, it's here ⬇️

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We rewind with the replays of the AI red thread 🎥

And to go further with AI...

The AI Red Thread is regular decryption. But to go further anddeploy AI concretely in your communication teams, We Are COM also offers 100% COM AI training

✔ Short formats to get started

Understand the fundamentals, limitations, best practices and key use cases.

✔ 100% COM use cases

Build effective prompts together, work on COM visuals, videos, editorial content and automations.

✔ Tailor-made in-house training

Adapted to your tools, your internal challenges and your level of AI maturity.

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