The ecological transition, we all have to get involved... even the brands! They no longer have a choice: to achieve the zero carbon objective by 2050, companies must take action. However, many questions torment communicators. The We Are COM team shares its thoughts with you.
Ecology is in full transition, communication too!
Ecology is in full transition, that's good, communication is too! 🤓 Communicators, how to become aware and raise awareness of the challenges
The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by
Club workshops
Internal communication and CSR: how to engage around the zero carbon objective?
Zero carbon objective, why? The answer is obvious. ✅ How? This is where things get complicated… 😬 Indeed, how to board
What is sincere communication according to the French?
Questions about the sincerity of corporate communication are increasingly being raised in public opinion. The Viavoice Institute has
Decryption
The 10 commandments of digital sobriety
Ah digital sobriety… Yes in principle, but in practice? 💡 Between our filled email boxes, continuous messages, virtual meetings...
Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only the communication of evidence finds favor in his eyes. Because
Slow communication: brands go green
By coming up against the reality of the ecological crisis, brands have gradually become aware of their responsibility in the face of the challenges
Interviews
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what
Liebig: negative opinions at the service of the raison d'être
The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Marketing Group Manager of GBfoods
“We only convince those who have the intelligence to understand”
Do you know the Deauville Green Awards? The We Are COM team is a partner of this beautiful festival which notably rewards corporate audiovisual productions
TOP
TOP 5 good reasons to choose the adapted sector in COM
With each new communication plan, you ask yourself: “how to renew? With each new year, you ask yourself: "what
TOP responsible communication books
Do you know who said, "You cannot escape tomorrow's responsibility by evading today's"? It is
The 10 commandments of digital sobriety
Ah digital sobriety… Yes in principle, but in practice? 💡 Between our filled email boxes, continuous messages, virtual meetings...
The stands
Societal activism: choice or duty of companies?
Pronounced for the first time in the National Assembly in February 2021, the term "woke" from which the whole of "Woke culture" is derived has become embedded in
Responsible communication, a 360 ° commitment
Defining responsible communication is not easy. It is not easy to avoid the risk of ignoring one of the dimensions or
Practice ethics in communication
Ethics in communication has two facets, according to our friend Max Weber: that of conviction and that of responsibility. Both range from