Brand Archives - We Are COM, the accelerator for communicators

Communication around the world: in Japan, the sacred realm of brand mascots

Japan possesses a rare talent: the ability to transform communication into an embodied, coherent, emotional, sometimes surreal, often irresistible universe. Where…

How to take control of your communications career?

JFK understood it well: “The art of success lies in knowing how to surround yourself with the best!” 🚀 Because communication is a profession…

Brand Sincerity: Is AI a Game Changer? (Viavoice study for We Are COM)

Artificial intelligence is revolutionizing the way French people perceive business communication. 🤖 The same message is no longer received in the same way...

European Heritage Days: a strategic lever for brands?

Faced with growing public distrust and the hypervolatility of commitments, brand communication is experiencing a legitimacy crisis. Transparency, traceability, commitment...

The personalized tote bag, an excellent communication tool

To promote your business, brand, or product, you can talk about it to others. However, the impact may not be sufficient.

7 Must-See Films for Communicators Looking for Inspiration

Whether in the whirlwind of brand strategies, behind the scenes of crisis communication or the incredible power of a well-crafted campaign, the…

What is a good brand in 2024? The expectations of the French finally revealed!

What is a good brand in the eyes of the French? Communication, commitment, initiative… What brand elements are we most sensitive to ♥️?…

Employer brand: the keys to attractiveness

How to stand out in promoting your brand (employer and not only) in order to attract, recruit and retain the best talent? What…

The professions of social media management – episode #23

The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. In this episode 23, an overview of the social professions...

Influence reconnects brands and consumers

Did you know that “the difference between manipulation and influence is that in influence, both parties win”? 😉 It’s not us who…

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