Brand Archives - We Are COM, club des communicants

The professions of social media management – episode #23

The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. In this episode 23, an overview of the social professions...

Influence reconnects brands and consumers

Did you know that "the difference between manipulation and influence is that in influence, both parties win"? 😉 It's not us who...

Influencer relations: how to manage them well?

The influence is everywhere! Platforms are multiplying, content creators want to be more and more qualitative and communities are constantly...

Employer brand: why not fall in love with your company?

What if we reviewed our employer branding requirements? ♥️ According to Onepoint, the French group specializing in transformation...

Communication Trends in 2023

Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…

Greeting card, THE instruction manual

Tradition or communication action, real intention or obligation? 🎊 It's time for companies to wish a happy new year to their...

Sponsorship: what activation strategies for brands before Paris 2024?

“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…

Committed communication, Matmut's raison d'être

Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...

The main factors behind the failure of naming searches conducted internally

Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...

Brand stories: behind the scenes of successful brands

Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….

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