Brand Archives - Page 3 of 8 - We Are COM, club des communicants

€ 1 invested in Product Communication € 7,85 in GDP

In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...

The lion adapts to its territory

What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...

Communication must carry meaning, consistency and emotion

Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…

Communicating with the semio is better!

🇬🇧 Version Française After a real Masterclass at Club We Are COM and our article #1 “Semiology, essential to communication! ", on the…

Crisis communication: from bad buzz to good buzz 👊

Bad buzz is THE terror of brands! 😱 How, as communicators, can we best protect the reputation of our companies? The web has changed, ...

Customer communication professions - Episode # 2

The We Are COM x ISCOM mini-trade shows, by videoconference, tell you all about the journey and daily life of communicators….

The TOP of COM flops 👎

AIE Aie Aie ! It is not for nothing that the We Are COM team always reminds us that communication is one of the most ...

The Mascots, these characters who tell the story of our brands! 🐻

The mascots of the brands accompany us on a daily basis, sometimes we even know them very well. But who are they? The We Are COM Team decides ...

TikTok: what are we waiting for?

🚀 🚀 A new teenage trend, an additional superfluous application, a buzz with no future, or even a social network for "teenagers ...

Make a success of your influencer campaign: the checklist to download!

To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...

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