Hépar: the recipe for uninhibited brand communication
Because communication conveys a good mood, because some campaigns have the particularity of making us smile. 😋 And because in...
Brand
Behind the scenes of naming: the golden rules
The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...
Health communication: how do brands build trust?
The diagnosis is final, consumers find it difficult to place their trust in brands, or even mistrust them. The We Are COM team, ...
€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
The lion adapts to its territory
What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...
Communication must carry meaning, consistency and emotion
Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…
Communicating with the semio is better!
🇬🇧 Version Française After a real Masterclass at Club We Are COM and our article #1 “Semiology, essential to communication! ", on the…
Crisis communication: from bad buzz to good buzz 👊
Bad buzz is THE terror of brands! 😱 How, as communicators, can we best protect the reputation of our companies? The web has changed, ...
Customer communication professions - Episode # 2
The We Are COM x ISCOM mini-trade shows, by videoconference, tell you all about the journey and daily life of communicators….
The TOP of COM flops 👎
AIE Aie Aie ! It is not for nothing that the We Are COM team always reminds us that communication is one of the most ...
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