A brand is also sound
The identity of a brand sometimes holds four notes. The most concrete case is probably that of the SNCF. Let's ignore the news and ...
The identity of a brand sometimes holds four notes. The most concrete case is probably that of the SNCF. Let's ignore the news and ...
I thought that after scandals like Domino's Pizza and Nestlé which were the foundational textbooks of online crisis management, and ...
Voyages-sncf.com becomes what? When a French juggernaut changes its name, the We Are COM Team rushes to get behind the scenes. François Bitouzet, Director ...
Create is, since 2007, the content creation studio of CNN International Commercial, the advertising network of CNN International. Its goal ? Propose a strategy of ...
What is a trademark license? To answer this question, the We Are COM team met the impresario of Asterix & Obélix: Céleste…
Change the laws, simplify the world and be forgiven in order to move forward. In this fall 2017, the brands did not resist calling on the…
From the top of her 21 years, Léa is a true entrepreneur. If being YouTuber was only posting videos a few ...
What if the time for Chinese luxury brands had come? What COM strategy to remove the brakes from consumers? How? 'Or' What…
To be accepted, to stand out, to be forgiven… These are the challenges faced by our favorite brands in this spring of 2017. To answer them, a…
"The best advertisement is a satisfied customer," according to Bill Gates. Certainly one of the explanations for Microsoft's success in our daily lives. The team…