Renault at the top with Alpine
Here the We Are COM team will not talk to you about mechanics, even if we like horses (from PMU). We looked ...
Brands
"They are the employees and our customers the DirComs"
Xavier Rivoire, a little scribe of great human stories at Decathlon, spoke to the We Are COM team in December 2016. Journalist at the BBC…
Top 10 pitfalls to avoid for a top content strategy
Nothing lasts in this digital world where everything goes faster. So yes, it is difficult to stay "in" all ...
We are “chief consistency officers”
Anne-Gabrielle Dauba-Pantanacce was Director of Communication and spokesperson for Google in France. What are the challenges when managing a brand ...
M & M's E2: And let's go for the show
Did you like the first episode of "Brands and Music - M & M's" on the association of artists with brands. We offer you…
M & M's E3: Don't forget the lyrics
After a first episode dedicated to endorsement and a second to musical events, our saga of “Brands and Music” alias “M & M's…
"Communication, a strategic lever for the company"
PMU, a century-old brand known to all, which, over the past 6 years, has made its revolution. Advertising, sponsorship… By meeting the team…
The Coyote returns
Laurence Larvor joined the pack in January 2016. Six months after her arrival, the new communications director signed Coyote's return to…
"The mistake in COM is to have fun", Virginie de Barnier
Virginie de Barnier agreed to answer We Are COM's questions and we thank her. Why ? Because, as a trained psychologist ...
Social media: small logo will become big
Facebook, Twitter, Instagram,… These applications (and their icons) are part of our daily lives. How and why social media have become essential brands ...