Social media: small logo will become big
Facebook, Twitter, Instagram,… These applications (and their icons) are part of our daily lives. How and why social media have become essential brands ...
Facebook, Twitter, Instagram,… These applications (and their icons) are part of our daily lives. How and why social media have become essential brands ...
Roast chicken, the favorite dish of the French. Valuable information revealed by BVA for Doméo, insurance broker and emergency assistance to the Habitat. That…
Béatrice Mandine is Executive Director of Orange, in charge of Communication and the Brand. She is also a director of Companies & Media and of…
Always, Dove, Nike, L'Oréal… Some brands seem to be committed to the cause of women, with more or less marked positions. Feminists? Militants? ...
Want to shine at the coffee machine? The (un)useful knowledge in communication is made for you. You will find them completed and illustrated…
How can social media be a lever for brands, such as serving consumers? Basically, there is nothing new ...
How is the representation of a brand built by the public? The public's perception of a brand is built by sedimentation: of communication ...
Communication is now fully played out in two areas: the commercial and the corporate. Advertising remains a major lever of conquest (if ...
Our anthology of the best quotes on communication, advertising and the Internet. Get inspired! "You can fool everyone once, a few often, but...
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