Why do brands pay for surveys?
Roast chicken, the favorite dish of the French. Valuable information revealed by BVA for Doméo, insurance broker and emergency assistance to the Habitat. That…
Brands
"In France, there is an absence of brand culture"
Béatrice Mandine is Executive Director of Orange, in charge of Communication and the Brand. She is also a director of Companies & Media and of…
These brands that dare feminism!
Always, Dove, Nike, L'Oréal… Some brands seem to be committed to the cause of women, with more or less marked positions. Feminists? Militants? ...
The (un)useful knowledge in communication and brand anecdotes
Want to shine at the coffee machine? The (un)useful knowledge in communication is made for you. You will find them completed and illustrated…
The brand, this communicator's diamond
How is the representation of a brand built by the public? The public's perception of a brand is built by sedimentation: of communication ...
M. Communication Corporate and Mlle Publicité are getting married
Communication is now fully played out in two areas: the commercial and the corporate. Advertising remains a major lever of conquest (if ...
Quotes: they and they said it
Our anthology of the best quotes on communication, advertising and the Internet. Get inspired! "You can fool everyone once, a few often, but...
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