Communication around the world: in Japan, the sacred realm of brand mascots
Japan possesses a rare talent: the ability to transform communication into an embodied, coherent, emotional, sometimes surreal, often irresistible universe. Where…
Branding
European Heritage Days: a strategic lever for brands?
Faced with growing public distrust and the hypervolatility of commitments, brand communication is experiencing a legitimacy crisis. Transparency, traceability, commitment...
Anticipating major changes in communication
CSR, AI, influence, regulation... The lines are shifting, benchmarks are evolving, and expectations are accelerating. Faced with these major changes, communicators no longer have just one...
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an unbroken series of…
Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
TOP 5 essential documentaries for communicators
Want to dive into the world of communication and marketing like never before? The We Are COM team takes you into the…
7 Must-See Films for Communicators Looking for Inspiration
Whether in the whirlwind of brand strategies, behind the scenes of crisis communication or the incredible power of a well-crafted campaign, the…
Personal & Professional Branding: advice from headhunters
The very essence of any communicator is knowing how to "brand" your brand, but do we really know how to apply this strategy to ourselves? In such a competitive sector ...
Just like a brand, an individual must “brand” his image
Even if you are not an expert in household arts, there is nothing stopping you from doing some cleanliness in your professional future. 🤓 Because ...
Tips from ⚡️FlashTweet⚡️!
⏰ ⏰ Beep Beep. Beep beep. It's 5 o'clock, Paris is waking up… and so is the FlashTweet! Two and a half hours later, when some go out ...
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!