The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by ...
Brands
Brands need to learn more about their audiences
Cathy Ibal is Senior Vice President EMEA of CNN International Commercial. A pure CNN product, she is responsible for TV and digital campaigns within ...
With #MissingType, the EFS mobilizes brands for blood donation
On the occasion of World Blood Donor Day, the We Are COM team closely followed the operation of the French Establishment of…
"Communication is handling the intellect and the land"
After having chaired Publicis Dialog, Marc Drillech is the Managing Director of IONIS Education Group, the leading private higher education group in France with its…
M & M's E1: When the music is good
Do you like Fnac Live? Do you collect goodies at festivals and shake good zik in pubs? Communicating friends, ...
The (un)useful knowledge in communication and brand anecdotes
Want to shine at the coffee machine? The (un)useful knowledge in communication is made for you. You will find them completed and illustrated…
Innovation: immersion in virtual reality
45% of French consumers (48% worldwide) are ready to use a virtual reality headset to discover products not available in…