Grabbing the listener's ear: the French National Health Insurance's podcast strategy
Branded podcasts are no longer limited to "inspirational" topics or very mainstream storytelling. Even complex, technical themes...
Espaitec's
Branded audio: how podcasts and internal radio boost engagement
At a time when attention spans are fragmented and messages are multiplying, voice is once again becoming a strategic asset in communication. Branded podcasts…
10 contents to read, listen to and watch to immerse yourself in artificial intelligence
AI. It writes texts, generates visuals, makes ultra-personalized recommendations and invites itself into all communication strategies. Buzzword or real revolution…
Innovation and creativity at the service of the AGPM Group
“Never forget to create and innovate, whatever the subject or field,” rightly reminds us Anaïs Guthleben, Deputy Communications Director at AGPM Group….
The podcast, a new must-have for COM'?
With more than 40% of French people being seduced by this audio format each month, the podcast has become a comfortable part of our lives, we…
How can brands make their voice heard with the podcast?
Connected 🔌: the word defines us so well. Wherever we are, we can control what we listen to and the vast majority ...
Listen to the podcast grow!
🎙🎙 The podcast, which (us) comes from a hazardous contraction between “ipod” and “broadcast”, is now essential! These small digital audio content to download, the…
Tips from ⚡️FlashTweet⚡️!
⏰ ⏰ Beep Beep. Beep beep. It's 5 o'clock, Paris is waking up… and so is the FlashTweet! Two and a half hours later, when some go out ...
The internal COM after!
How can the company manage a crisis and how can it adapt afterwards? In exceptional situation, exceptional measures. The We Are COM team is trying to identify ...
TOP 5 podcasts in communication
On average, 4 million people per month listen to podcasts. You don't want to lose track of the news? Do not panic !…
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