Communicate by extending your life expectancy!
It's probably common sense... But yes, anticipation is good for your health! In this age of immediacy, of "everything, right now," let's slow down...
Italian and international brands
“It’s up to the content to adapt to the uses!”
Passionate about the media and informed technophile, Julien Landfried is Executive Director Communication, Public Affairs & Brand of Gecina. After a media career, he spent ...
“As Dircom, we must organize positive porosity between the company and its environment”
How to sell dreams when you don't have to make a profit? How to reconcile responsible consumption with product development? This is the feat that ...
"We think of Asterix & Obelix as events"
What is a trademark license? To answer this question, the We Are COM team met the impresario of Asterix & Obélix: Céleste…
"In France, there is an absence of brand culture"
Béatrice Mandine is Executive Director of Orange, in charge of Communication and the Brand. She is also a director of Companies & Media and of…
These brands that dare feminism!
Always, Dove, Nike, L'Oréal… Some brands seem to be committed to the cause of women, with more or less marked positions. Feminists? Militants? ...
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