“Financial communication must be an equity story”
What is financial communication in an age of immediacy, identity theft and fake news? How does the requirement for transparency, the weight of ...
Nutella
Brands in the realm of emotions
Brands have never evolved in such a “noisy” world. They must fight to emerge, no longer to the general public via…
Fake news: resistance is organized among advertisers
The best defense is offense. By brandishing the threat of the withdrawal of digital ads from Google and Facebook, Keith Weed, CEO of…
"Communication is handling the intellect and the land"
After having chaired Publicis Dialog, Marc Drillech is the Managing Director of IONIS Education Group, the leading private higher education group in France with its…