Social media content: formats and trends to watch closely
Social media has never been so technical, so fast-paced, so demanding. And yet, it has never been so crucial for the visibility of…
social media
Social Media 2025: Trends to Follow to Stay on Top of Your Game
Constantly evolving algorithms, increasingly segmented influence, new content formats, the resurgence of long text, the race for authenticity... The landscape of...
The art of community management, explained by your cat!
Yes, thinking like your cat can make you a better community manager! Strategy, patience and interaction… Your little pet…
Threads, Bluesky, Mastodon… Alternatives to X
Since its tumultuous beginnings under its new ownership, X (formerly Twitter) has seen its popularity among brands crumble. Between the…
Should we leave X? Brands face the Elon Musk dilemma
Since Elon Musk took control in October 2022, the platform formerly known as Twitter – and now renamed…
TikTok, the king of engagement in B2B and B2C
TikTok is now a must-have for boosting engagement, both in B2B and B2C. However, brands must overcome several challenges on this platform…
Social networks: 10 points to check before publishing
Are you about to hit the “post” button? Stop right there! One last check could save you from disaster! On…
At the heart of trends: new developments in social media
Communicators, on your marks! Whether you're relaxing or at the office, new social media trends don't wait. TikTok continues to…
Best practices for Company Pages on LinkedIn
A key social media for 91% of decision-makers and 81% of job seekers, LinkedIn represents THE most powerful professional network in France…
Facebook Ads: tips and strategies to reach your target
With its global reach, precise targeting capabilities, and ability to drive meaningful engagement, Facebook Ads offers businesses of all...
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