Social Media 2025: Trends to Follow to Stay on Top of Your Game
Constantly evolving algorithms, increasingly segmented influence, new content formats, the resurgence of long text, the race for authenticity... The landscape of...
TikTok
Crisis management: what can we learn from the Body Minute case?
Communication crises are an unavoidable reality for brands today. In the age of social media, a bad buzz can arise in just a few…
TikTok, the king of engagement in B2B and B2C
TikTok is now a must-have for boosting engagement, both in B2B and B2C. However, brands must overcome several challenges on this platform…
At the heart of trends: new developments in social media
Communicators, on your marks! Whether you're relaxing or at the office, new social media trends don't wait. TikTok continues to…
How to launch your brand on TikTok?
🎥 1 billion videos viewed every day, 48 minutes of daily airtime, international presence in over 150 countries……
TikTok: what are we waiting for?
🚀 🚀 A new teenage trend, an additional superfluous application, a buzz with no future, or even a social network for "teenagers ...
Make a success of your influencer campaign: the checklist to download!
To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...
Volvo: relational communication is having a real conversation
Instagram, Twitter, Facebook, LinkedIn: 4 social networks for a presence of choice! If Volvo Car France multiplies the editorial lines according to the channels with a tone…
Profession YouTuber? No, creator!
YouTube continues to grow and brands are multiplying partnerships with video creators! They are not mistaken because ...
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