Com'1 Monday - Season 1, Episode 4
February 11, 2018 COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻♀️🧔🏾 or…
"Today, no company is safe from digital lynching"
Self-taught digital enthusiast, Frédéric Fougerat is Director of Communication and Marketing for the Foncia Group. This manager at the heart of the company, title ...
Lactalis, the 3 lessons of crisis communication
I thought that after scandals like Domino's Pizza and Nestlé which were the foundational textbooks of online crisis management, and ...
The employee, this new influencer
In 2017, AXA was the most cited insurer in France on the web. The number of mentions has also increased tenfold in ...
"Artificial intelligence and data will transform our professions"
"The best advertisement is a satisfied customer," according to Bill Gates. Certainly one of the explanations for Microsoft's success in our daily lives. The team…
“Everyone has an opinion on the COM. The solution ? have beliefs"
Éric Lemaire was Communications Director of AXA France for 18 years (2003-2021). Did you know that AXA is the world's leading insurance brand according to the ranking…
The 10 Commandments of Social Media Engagement
Oh ! 99% of social media posts generate very little engagement. The good news is that this problem can be fixed. The commitment, ...
Social media: small logo will become big
Facebook, Twitter, Instagram,… These applications (and their icons) are part of our daily lives. How and why social media have become essential brands ...
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