The Casino group: 360° proximity
The key word of the French mass distribution company? Proximity ! A key player in the country’s city centers, the Casino group advocates proximity…
affinity communication
Innovation and creativity at the service of the AGPM Group
“Never forget to create and innovate, whatever the subject or field,” Anaïs Guthleben, AGPM Group Deputy Communications Director, rightly reminds us….
€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
Make a success of your influencer campaign: the checklist to download!
To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...
The 5 major COM trends in 2020
🇬🇧 Version française Which communicator will you be in 2020? The We Are COM team unveils its top trends for a successful year ...
Communicants, our advice to stay creative
🇬🇧 Version française disponible A question torments all business communicators: how to cultivate our creativity in office life? Man created ...
"We think of Asterix & Obelix as events"
What is a trademark license? To answer this question, the We Are COM team met the impresario of Asterix & Obélix: Céleste…
"They are the employees and our customers the DirComs"
Xavier Rivoire, a little scribe of great human stories at Decathlon, spoke to the We Are COM team in December 2016. Journalist at the BBC…
These brands that dare feminism!
Always, Dove, Nike, L'Oréal… Some brands seem to be committed to the cause of women, with more or less marked positions. Feminists? Militants? ...
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