Artificial Intelligence Archives - We Are COM, the accelerator for communicators

AI Act and tracking pixels: what changes for communicators

Let's not kid ourselves: this summer, the law caught up with public relations. Between the AI Act, whose transparency obligations apply…

Imagine a world where the best brand campaigns are no longer produced by brands… 😱 A catastrophic scenario for communications professionals, or…

What if your best briefing partner was… an AI that asks you questions? 🤖 We use artificial intelligence to generate…

When you think it's over, there's always more! 💡 That's the amazing thing about creativity. You loved our Volume I…

Let's be honest: most communications professionals still use AI like they would an enhanced search engine. They type…

One thing is certain: AI does not replace our ideas, but it is capable of changing the way we test them and…

Long perceived as technological gadgets or promises reserved for the most "geeky" teams, AI agents are now becoming part of everyday life…

Do we keep our New Year's resolutions? No, never! But that's no reason not to try. 🥊 The We Are team is persistent…

AI is no longer a futuristic topic: it's becoming central to our communication routines and is fundamentally changing the way we work. And in…

JFK understood it well: “The art of success lies in knowing how to surround yourself with the best!” 🚀 Because communication is a profession…