Communication and neuroscience: 10 golden rules to capture your audience's attention
How about starting this scientific interlude with a quote from the great Rabelais? "Science without conscience is but the ruin of the soul." 🤓 Yes,…
attractiveness
Employer branding: recruiting and hiring according to La Poste, Novo Nordisk and McDonald's
In a context where the job market is more competitive than ever, employer branding is no longer limited to attracting talent...
ENGIE Solutions: all allies in decarbonization
“It seems to me that the challenge of tomorrow is and will remain human,” proclaims Anne Rochon, Director of Communications at ENGIE Solutions and member of the Club…
Employer brand: the truth comes out of the mouths of children, or not…
When it comes to recruitment, why not give voice to real future talents; namely the children? ☺ This is Onepoint’s good idea….
Can brands still be universal?
Jeff Bezos, founder of Amazon, says: “Your brand is what people say about it when you're not in the room. 🧐 And precisely,…
Employer attractiveness: table football is no longer enough!
Today, who says company attractiveness, says employer attractiveness! How to attract AND retain talent? How to make candidates want to join...
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