Leadership pens: how to write instead of…?
🖋 "Communication requires 25% of a leader's time," said the great theoretician of management and organizations, Chester Barnard. And again, the…
audience
The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by ...
“We can no longer deprive ourselves of digital”
Zoom, Teams, Google meet… Digital is omnipresent. Are you too saturated with videoconferences? 😰 It is true that these tools have ...
Writing, essential for communicators
🇬🇧 Version Française Who says communication says writing! Writing is at the heart of our profession, that's why the We Are COM team went to find Mathilde ...
Cross-media stories and advertisers with Jacques Attali
🇬🇧 Version française The We Are COM team discussed with Jacques Attali 🤗 Famous polytechnician, enarque and founder of 4 international institutions (Action…
Web: should you write short or long articles?
💡 The question comes up often: on the web, is it better to publish short articles or long articles? The Internet user reads quickly, ...
TikTok: what are we waiting for?
🚀 🚀 A new teenage trend, an additional superfluous application, a buzz with no future, or even a social network for "teenagers ...
Listen to the podcast grow!
🎙🎙 The podcast, which (us) comes from a hazardous contraction between “ipod” and “broadcast”, is now essential! These small digital audio content to download, the…
Make a success of your influencer campaign: the checklist to download!
To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...
5 fundamentals for powerful, differentiating and unifying communication
At a time when a large majority of advertisers, in full doubt, are reviewing their lines of communication, many organizations are being cautious in…
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