Inform, engage and transform: public communication according to ANAH
In an environment marked by distrust and complexity, one thing is certain: simply informing people is no longer enough! 👀 More than ever,…
The authenticity
The secrets of truthful communication with O2
In a world saturated with polished rhetoric, overplayed promises, and meticulously crafted storytelling, a question arises… 🎭 What if…
Authenticity, the driving force behind the employer brand for the La Poste Group
Authenticity! This is what La Poste Group advocates for in terms of employer branding. 💡 Ultra-competitive job market, search for meaning, evolution...
The imaginations of tomorrow's communication
Communicators, let us dare to push open the door of a veritable “cabinet of curiosities”, to discover the societal trends that impact and explain the evolution of brand discourse….
Brands need to learn more about their audiences
Cathy Ibal is Senior Vice President EMEA of CNN International Commercial. A pure CNN product, she is responsible for TV and digital campaigns within ...
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