Awareness Archives - We Are COM, the accelerator for communicators

Top campaigns that expose an inconvenient truth

Communication campaigns capable of shaking up the collective imagination… Now that's a fascinating topic! 🚀 That's why the We Are COM team has chosen to delve back into it…

Top campaigns that have changed mindsets

“I won’t change the world, but I’ll make those who succeed think,” declared the American rapper Tupac. 😎 As you can see…

Imagine for Margo: when communication serves a good cause

Communicating to sell is one thing. Communicating to help save lives is quite another. 👀 And that's precisely the topic we're addressing…

Allianz France: Commitment as a stance

What if brands had a key role to play in society? ✅ One thing is certain, for the insurance giant,…

Orange's approach to consistency: commit before you communicate

In a world saturated with rhetoric, where every statement impacts a brand's credibility, how can you make a strong and lasting impact? 🎯 For Orange…

Digital accessibility: from the regulatory framework to best practices

Did you know? Less than 10% of websites were accessible to users with disabilities in 2024… 😬 Yes, brands…

IT & Cybersecurity Communication

No, cybersecurity isn't just for geeks; it's become a strategic communications topic! 🤓 But how can we raise awareness without falling...

Iberdrola France: awareness-raising communication

You don't know the latest? 🤓 The We Are COM team went to meet Élodie Calmels, Director of Communication…

Press relations: how does the Mutualité Française put social protection at the heart of the debates?

Did you know that the Mutualité Française protects more than 35 million French people? And maybe you too. Its national federation has nearly 500…

Hépar: the recipe for uninhibited brand communication

Because communication conveys a good mood, because some campaigns have the particularity of making us smile. 😋 And because in...

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