Crisis management: what can we learn from the Body Minute case?
Communication crises are an unavoidable reality for brands today. In the age of social media, a bad buzz can arise in just a few…
badbuzz
The COM move, enemy of true communication?
At We Are COM, we are keen on communication and reading! We didn't need more to fall under the...
Crisis communication: from bad buzz to good buzz 👊
Bad buzz is THE terror of brands! 😱 How, as communicators, can we best protect the reputation of our companies? The web has changed, ...
Brands in the realm of emotions
Brands have never evolved in such a “noisy” world. They must fight to emerge, no longer to the general public via…
Brands don't forget Valentine's Day
Valentine's Day is not just the feast of lovers. It is also the moment when brands wake up in the torpor of winter. Small…
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