The COM move, enemy of true communication?
At We Are COM, we are keen on communication and reading! We didn't need more to fall under the...
badbuzz
Crisis communication: from bad buzz to good buzz 👊
Bad buzz is THE terror of brands! 😱 How, as communicators, can we best protect the reputation of our companies? The web has changed, ...
Brands in the realm of emotions
Brands have never evolved in such a “noisy” world. They must fight to emerge, no longer to the general public via…
Brands don't forget Valentine's Day
Valentine's Day is not just the feast of lovers. It is also the moment when brands wake up in the torpor of winter. Small…