Best Practices Archives - We Are COM, the accelerator for communicators

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Wikipedia and brands: the mechanisms of a strategic issue

We all consult it, often without thinking. Wikipedia has become an automatic source of information: for the general public, journalists, search engines…

Influence: Is it time we (finally) reached the age of reason? Best practices for brands

Let's be honest, the days when influence was reduced to clumsy product placement are over. Today, for us in communications, influence…

IT & Cybersecurity Communication

No, cybersecurity isn't just for geeks; it's become a strategic communications topic! 🤓 But how can we raise awareness without falling...

Our rituals for a stress-free return to school!

It's back to school! 📚 Whether you're a die-hard Auguster or a Julyer who knows that in August, it's all about speed...

Round table “Communicators and AI today”

AI here, AI there… Artificial intelligence is everywhere, including in communication! 🤖 And yet, its adoption remains timid: only…

Succeeding in your creative brief: questions to ask yourself

How to succeed in your creative brief? What if it was enough to ask yourself the right questions? 🤫 The We Are COM Club has dedicated…

Glocal communication strategies: 7 examples to follow

Communicating on a global scale means deploying a global system on a local scale. Easier said than done ? Not necessarily, if we…

All about We Are COM Club Meet-ups

What do you do on Friday lunchtime? What if you shared your successes and your daily challenges with the other members of the Club…

Welcome to the We Are COM Club

Good news ! If you are reading this, you are a member of the We Are COM Club. 🤩 Do you know all the advantages available...

PR: journalists and communicators, a lasting relationship?

The press and communication are two inseparable sectors, yet the relationships between their actors are not always obvious. Between lack of understanding...

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