The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
brand communication
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Hépar: the recipe for uninhibited brand communication
Because communication conveys a good mood, because some campaigns have the particularity of making us smile. 😋 And because in...
Behind the scenes of naming: the golden rules
The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...
How can brands make their voice heard with the podcast?
Connected 🔌: the word defines us so well. Wherever we are, we can control what we listen to and the vast majority ...
The lion adapts to its territory
What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...