Allianz France: Commitment as a stance
What if brands had a key role to play in society? ✅ One thing is certain, for the insurance giant,…
brand communication
Sound identity: elegance according to Air France
Welcome aboard! ✈️ What sounds make the heart of an iconic brand like Air France beat? How to create a brand universe…
Emotional communication: Dassault Systèmes' ambition
How can you rethink your communications to go beyond B2B? How can you leverage strategy to build brand awareness and reputation…
Digital Employer Branding: What Talents (Really) Want in 2025!
Since 2002, the research company Potentialpark has been scrutinizing employer brand communication on digital and sharing its list of the best business strategies...
Manutan: the importance of brand image in B2B
Brand image, reputation, corporate culture... 🎯 How to engage internal and external stakeholders in the B2B sector? How to differentiate yourself sustainably,...
Seazon reaffirms its strengths with originality
Authenticity, innovation, humor, commitment, responsibility… 🤨 What are the ingredients of original and impactful brand communication? “Brand communication is communicating…
Bolloré Group: digital technology at the service of humanity
In a world where digital technology is constantly redefining the uses and codes of communication, and more generally of relationships...
Meeschaert: brand communication at the service of brand singularity
What is the main role of brand communication, according to Aude Margoil Voisin? Develop, highlight a brand and energize its…
Beyond the obvious with Onepoint communication
To sustainably build the world of tomorrow, let's start by reviewing our ways of working and reconsidering our economic models. Challenge accepted for Onepoint, which…
Panzani: useful and pleasant communication
To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the transition…
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