Seazon reaffirms its strengths with originality
Authenticity, innovation, humor, commitment, responsibility… 🤨 What are the ingredients of an original and impactful brand communication? “Brand communication is communicating…
brand communication
Bolloré Group: digital technology at the service of humanity
In a world where digital technology is constantly redefining the uses and codes of communication, and more generally of relationships...
Meeschaert: brand communication at the service of brand singularity
What is the main role of brand communication, according to Aude Margoil Voisin? Develop, highlight a brand and energize its…
Beyond the obvious with Onepoint communication
To sustainably build the world of tomorrow, let's start by reviewing our ways of working and reconsidering our economic models. Challenge accepted for Onepoint, which…
Panzani: useful and pleasant communication
To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the transition…
Macif: collective reflection above all!
Collective intelligence, that’s Macif’s key word. To best embody its democratic model, the mutualist group has decided to do everything, everything,…
Sponsoring: what activation strategies before Paris 2024? Season II
The Paris Olympic and Paralympic Games are fast approaching. The athletes are in the starting blocks. Fans are snapping up the remaining places...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
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