Meeschaert: brand communication at the service of brand singularity
What is the main role of brand communication, according to Aude Margoil Voisin? Develop, highlight a brand and energize its…
brand identity
Panzani: useful and pleasant communication
To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the transition…
The sound signature: guarantee of singularity, identification and memorization
Ah, sound identity, communicators know it, it is essential for memorization. Who doesn’t remember the famous “tadadadada”, from the McDonald’s brand…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Brand heritage seen by LCL, Airbus and LVMH
"We are not born a brand, we gradually become one, we can also stop being one", declaimed the French communication specialist...
How to make a logo yourself on the Internet?
How to create a logo yourself? What is the instruction ? Whether it's an emblem for a boutique or a design for a…
Hépar: the recipe for uninhibited brand communication
Because communication conveys a good mood, because some campaigns have the particularity of making us smile. 😋 And because in...
Behind the scenes of naming: the golden rules
The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...