Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
brand identity
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Brand heritage seen by LCL, Airbus and LVMH
"We are not born a brand, we gradually become one, we can also stop being one", declaimed the French communication specialist...
How to make a logo yourself on the Internet?
How to create a logo yourself? What is the instruction ? Whether it's an emblem for a boutique or a design for a…
Hépar: the recipe for uninhibited brand communication
Because communication conveys a good mood, because some campaigns have the particularity of making us smile. 😋 And because in...
Behind the scenes of naming: the golden rules
The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...
Communication trends in 2022
Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...
"Proximity is a profession" proclaims the La Poste group
🚀 On the occasion of the launch of the new “La Poste Groupe” brand identity, the We Are COM team questioned Marie-Aude Dubanchet, Director…
Reincarnating Brand Design
Because every communicator is fundamentally an artist, craftsman of the message and creator of meaning. 🙌 Because aesthetics are never far from creativity ...
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