Paris Chamber of Notaries: a renovation between inheritance and transmission
Between past and future, between heritage and transmission, between tradition and modernity… The Paris Chamber of Notaries has…
Between past and future, between heritage and transmission, between tradition and modernity… The Paris Chamber of Notaries has…
Want to build a memorable brand identity? Easy, with the We Are COM team's no-hassle cheat sheet! …
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Didn't the advertising executive Claude C. Hopkins say: "A good name is an advertisement in itself"? How to find the best name...
What is the main role of brand communication, according to Aude Margoil Voisin? Develop, highlight a brand and energize its…
To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the transition…
Ah, sound identity, communicators know it, it is essential for memorization. Who doesn’t remember the famous “tadadadada”, from the McDonald’s brand…
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
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