Paris Chamber of Notaries: a renovation between inheritance and transmission
Between past and future, between heritage and transmission, between tradition and modernity… The Paris Chamber of Notaries has…
brand image
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an uninterrupted series of…
Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
TOP 5 print essentials for businesses
No, print is not dead! 🤓 In the digital age, corporate communication media have multiplied, sometimes even…
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Strategic planning professions – episode #18
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of the planning sector...
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!