Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
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Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
TOP 5 print essentials for businesses
No, print is not dead! 🤓 In the digital age, corporate communication media have multiplied, sometimes even…
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Strategic planning professions – episode #18
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of the planning sector...
The professions of press relations and influence – episode #17
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of Press Relations and...
Leadership pens: how to write instead of…?
🖋 "Communication requires 25% of a leader's time," said the great theoretician of management and organizations, Chester Barnard. And again, the…
How to make a logo yourself on the Internet?
How to create a logo yourself? What is the instruction ? Whether it's an emblem for a boutique or a design for a…
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