How to recognize a bad brand name? For several years, I have insisted on the lack of objective criteria for assessing brand names. Once marginal, the name has now become a vector…
Behind the scenes of naming: the golden rules The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!