Brand name: how to succeed with your naming?
Didn't the advertising executive Claude C. Hopkins say: "A good name is an advertisement in itself"? How to find the best name...
brand name
How to recognize a bad brand name?
For several years, I have insisted on the lack of objective criteria for assessing brand names. Once marginal, the name has now become a vector…
Behind the scenes of naming: the golden rules
The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...
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