Music creation and AI: what are the challenges for brands?
As brands redouble their ingenuity to forge a strong and memorable sonic identity, artificial intelligence is making its way into the mix. 🎵 What…
brand strategy
Emotional communication: Dassault Systèmes' ambition
How can you rethink your communications to go beyond B2B? How can you leverage strategy to build brand awareness and reputation…
🎶 TOP brand jingles 🎶
Does this sound ring a bell? It's normal, it was designed for that! They're short, they're discreet, and they're...
Francine's 60th birthday: behind the scenes of a 360° anniversary
A milestone birthday isn't (just) a cake or a date to mark on the calendar. 🎂 It's a precious opportunity to…
Psychology: The Hidden Powers of Colors
Do you know the power of colors? 🌈 Charged with emotion, they influence our perceptions and therefore our decisions. Brands have understood this well...
CSR: mobilizing stakeholders with SPIE France
Didn't Lincoln say, "You cannot escape the responsibility of tomorrow by evading the responsibility of today"? At the heart of the issues of…
Communication trends 2025
This year again, the We Are COM Club invites you to draw the cards of tomorrow's communication. 🃏 What were the…
Building a memorable brand identity in 5 steps
Want to build a memorable brand identity? Easy, with the We Are COM team's no-hassle cheat sheet! …
COM Sud-Ouest Trophies: “Winning a prize means embodying values and encouraging sharing”
What if we took a few moments to reflect on the strategic and societal role of our profession? What if communication was much more…
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an uninterrupted series of…
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