Communication trends 2025
This year again, the We Are COM Club invites you to draw the cards of tomorrow's communication. 🃏 What were the…
brand strategy
Building a memorable brand identity in 5 steps
Want to build a memorable brand identity? Easy, with the We Are COM team's no-hassle cheat sheet! …
COM Sud-Ouest Trophies: “Winning a prize means embodying values and encouraging sharing”
What if we took a few moments to reflect on the strategic and societal role of our profession? What if communication was much more…
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an uninterrupted series of…
Orange reinvents shareholder relations
You thought finance was austere? Think again! 🤓 Sophie Benmussa, Head of Communications and Individual Shareholder Relations at Orange and member of the…
Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Brand name: how to succeed with your naming?
Didn't the advertising executive Claude C. Hopkins say: "A good name is an advertisement in itself"? How to find the best name...
SPIE France: communicate to get on board!
Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…
ISCOM On Air: strategic communication professions
How to put reflection and innovation at the service of a brand? What methods to conceptualize ever more original and impactful communication strategies…
The renewal of press relations
How to regularly mobilize journalists and give voice to the company's various topics (partnerships, commercial offers, brand commitments, etc.), nationally but also...