Brand strategy archives - We Are COM, the accelerator for communicators

Communication trends in 2026

🎉 That's a wrap for 2025… And a kickoff for 2026! 🎉 A look back at a year of inspired communication: ideas that…

Orange, sound identity and universal emotion

🎧 What if a brand's emotion came first and foremost through sound? In a world where every second counts, how can we ensure...

ManoMano, the power of a well-thought-out jingle

What makes a brand instantly recognizable, even with your eyes closed? Its sonic identity, of course! How can you stand out in...

Sound identity: elegance according to Air France

Welcome aboard! ✈️ What sounds make the heart of an iconic brand like Air France beat? How to create a brand universe…

Music creation and AI: what are the challenges for brands?

As brands redouble their ingenuity to forge a strong and memorable sonic identity, artificial intelligence is making its way into the mix. 🎵 What…

Emotional communication: Dassault Systèmes' ambition

How can you rethink your communications to go beyond B2B? How can you leverage strategy to build brand awareness and reputation…

🎶 TOP brand jingles 🎶

Does this sound ring a bell? It's normal, it was designed for that! They're short, they're discreet, and they're...

Francine's 60th birthday: behind the scenes of a 360° anniversary

A milestone birthday isn't (just) a cake or a date to mark on the calendar. 🎂 It's a precious opportunity to…

Psychology: The Hidden Powers of Colors

Do you know the power of colors? 🌈 Charged with emotion, they influence our perceptions and therefore our decisions. Brands have understood this well...

CSR: mobilizing stakeholders with SPIE France

Didn't Lincoln say, "You cannot escape the responsibility of tomorrow by evading the responsibility of today"? At the heart of the issues of…

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