BtoB Archives - We Are COM, club of communicators

The key to successful BtoB communication: proximity!

Get on board now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication ...

Communication must carry meaning, consistency and emotion

Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…

We do not improvise in PR!

The job of Press Relations requires the use of very specific techniques. The Press Relations Consultant is also an increasingly recognized player ...

Communication professions - Episode # 1

The We Are COM team and ISCOM, a higher school of communication and advertising, present the communication professions to you. Each month, our mini-salons ...

Tips from ⚡️FlashTweet⚡️!

⏰ ⏰ Beep Beep. Beep beep. It's 5 o'clock, Paris is waking up… and so is the FlashTweet! Two and a half hours later, when some go out ...

The secrets of ⚡️FlashTweet⚡️

With more than 57 subscribers, FlashTweet has established itself in a few years as an essential media of influence: it is LA Matinale on TransfoNum by @EmmanuelleL000. Always relevant to…

Brands need to learn more about their audiences

Cathy Ibal is Senior Vice President EMEA of CNN International Commercial. A pure CNN product, she is responsible for TV and digital campaigns within ...