Brands in the realm of emotions
Brands have never evolved in such a “noisy” world. They must fight to emerge, no longer to the general public via…
Coca-Cola
"Communication is handling the intellect and the land"
After having chaired Publicis Dialog, Marc Drillech is the Managing Director of IONIS Education Group, the leading private higher education group in France with its…
"Communication is a catalyst for dialogue"
Everyone knows Atlanta's red drink… but did you know that Coca Cola European Partners is the brand's main bottler? Emmanuelle de Kerleau, ...
Brands switch to virtual reality
Virtual reality, with its big black helmets, intrigues us. Feel like you're a zombie hunter, a millennium falcon pilot or walking ...
M & M's E3: Don't forget the lyrics
After a first episode dedicated to endorsement and a second to musical events, our saga of “Brands and Music” alias “M & M's…