E-mailing: the 7 mistakes to avoid from your strategies
At We Are COM, we are convinced that e-mailing is like coffee! Too bland, it puts you to sleep, too strong, it annoys you. 😉 In…
commitment
SPIE France: communicate to get on board!
Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…
Decathlon: employee objective!
He is convinced, “internal communication must be the starting point for any other form of communication”. Corentin Vrand, Leader of the…
Retirement Insurance: public communication, serving today and tomorrow
“Public service committed to the future” is the new brand signature of the National Retirement Insurance Fund, better known as…
The professions of social media management – episode #23
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. In this episode 23, an overview of the social professions...
Societal activism: choice or duty of companies?
Pronounced for the first time in the National Assembly in February 2021, the term “woke” from which the whole of “Woke culture” is derived has become embedded in…
How to launch your brand on TikTok?
🎥 1 billion videos viewed every day, 48 minutes of daily airtime, international presence in over 150 countries……
Hépar: the recipe for uninhibited brand communication
Because communication conveys a good mood, because some campaigns have the particularity of making us smile. 😋 And because in...
Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only communication of proof finds favor in his eyes. By…
The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by ...