communication strategy Archives - We Are COM, club des communicants

Authenticity, the driving force behind the employer brand for the La Poste Group

Authenticity! This is what La Poste Group advocates for in terms of employer branding. 💡 Ultra-competitive job market, search for meaning, evolution...

Manutan: the importance of brand image in B2B

Brand image, reputation, corporate culture... 🎯 How to engage internal and external stakeholders in the B2B sector? How to differentiate yourself sustainably,...

Grévin Museum: How to juggle tradition and modernity?

For over 140 years, the Musée Grévin has been thrilling young and old alike to the rhythm of current events. 🤩 How to remain a place…

The magic words of communication

Abracadabra! 🪄 What if copywriting were a magic art? How to captivate, surprise, and persuade your readers in just a few words?

CSR: mobilizing stakeholders with SPIE France

Didn't Lincoln say, "You cannot escape the responsibility of tomorrow by evading the responsibility of today"? At the heart of the issues of…

The art of community management, explained by your cat!

Yes, thinking like your cat can make you a better community manager! Strategy, patience and interaction… Your little pet…

Seazon reaffirms its strengths with originality

Authenticity, innovation, humor, commitment, responsibility… 🤨 What are the ingredients of an original and impactful brand communication? “Brand communication is communicating…

Paris Chamber of Notaries: a renovation between inheritance and transmission

Between past and future, between heritage and transmission, between tradition and modernity… The Paris Chamber of Notaries has…

Rethinking internal comms to bring people together at Expleo

What if we dared to break the codes of internal communication? Why not focus on humor and originality to engage? How…

Communication trends 2025

This year again, the We Are COM Club invites you to draw the cards of tomorrow's communication. 🃏 What were the…

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