Communication trends 2025
This year again, the We Are COM Club invites you to draw the cards of tomorrow's communication. 🃏 What were the…
communication strategy
TOP Christmas campaigns 2024
Ah Christmas, this season when everything shines: the shop windows, the trees, the garlands… 🌟 and the creativity of the brands! This year again,…
COM Sud-Ouest Trophies: “Winning a prize means embodying values and encouraging sharing”
What if we took a few moments to reflect on the strategic and societal role of our profession? What if communication was much more…
Cnaf: public communication in transition
Do you know the Cnaf? Of course, but maybe under another name! 🤓 It is the public institution that manages the 101 CAFs, present…
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an uninterrupted series of…
Orange reinvents shareholder relations
You thought finance was austere? Think again! 🤓 Sophie Benmussa, Head of Communications and Individual Shareholder Relations at Orange and member of the…
Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Crisis COM: 7 traps to absolutely avoid
A crisis approaching? Don’t panic! ❌ The We Are COM team is here to remind you of the 7…
Social networks: 10 points to check before publishing
Are you about to press the “post” button? Stop right there! One last check could save you from disaster! On…
Bolloré Group: digital technology at the service of humanity
In a world where digital technology is constantly redefining the uses and codes of communication, and more generally of relationships...
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