How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an uninterrupted series of…
communication strategy
Orange reinvents shareholder relations
You thought finance was austere? Think again! 🤓 Sophie Benmussa, Head of Communications and Individual Shareholder Relations at Orange and member of the…
Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Crisis COM: 7 traps to absolutely avoid
A crisis approaching? Don’t panic! ❌ The We Are COM team is here to remind you of the 7…
Social networks: 10 points to check before publishing
Are you about to press the “post” button? Stop right there! One last check could save you from disaster! On…
Bolloré Group: digital technology at the service of humanity
In a world where digital technology is constantly redefining the uses and codes of communication, and more generally of relationships...
Iberdrola France: awareness-raising communication
You don't know the latest? 🤓 The We Are COM team went to meet Élodie Calmels, Director of Communication…
Creating events: how to do it!
There's nothing like a reading break to clear your head. What's the latest book that caught the attention of the…
10 commandments for an irresistible landing page
“You never get a second chance to make a first impression,” said American author David Swanson. This adage is especially true in…
Health Insurance: Communication as a Response to Societal Issues
“Health Insurance has a position as a major player in public health, which in fact places it at the heart of the issues…
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