COM Sud-Ouest Trophies: “Winning an award means embodying values and encouraging sharing”
What if we took a few moments to reflect on the strategic and societal role of our profession? What if communication was much more…
communication strategy
Cnaf: public communication in transition
Do you know the Cnaf? Of course, but maybe under another name! 🤓 It is the public institution that manages the 101 CAFs, present…
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an unbroken series of…
Orange reinvents shareholder relations
You thought finance was austere? Think again! 🤓 Sophie Benmussa, Head of Communications and Individual Shareholder Relations at Orange and member of the…
Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Crisis COM: 7 traps to absolutely avoid
A crisis approaching? Don’t panic! ❌ The We Are COM team is here to remind you of the 7…
Social networks: 10 points to check before publishing
Are you about to hit the “post” button? Stop right there! One last check could save you from disaster! On…
Bolloré Group: digital technology at the service of humanity
In a world where digital technology is constantly redefining the uses and codes of communication, and more generally of relationships...
Iberdrola France: awareness-raising communication
You don't know the latest? 🤓 The We Are COM team went to meet Élodie Calmels, Director of Communication…
Creating events: how to do it!
There's nothing like a reading break to clear your head. What's the latest book that caught the attention of the…
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