Communication Strategy Archives - Page 4 of 20 - We Are COM, the accelerator for communicators

Creating events: how to do it!

There's nothing like a reading break to clear your head. What's the latest book that caught the attention of the…

10 commandments for an irresistible landing page

“You never get a second chance to make a good first impression,” said American author David Swanson. This adage is especially true in…

Health Insurance: Communication as a Response to Societal Issues

“Health Insurance has a position as a major player in public health, which in fact places it at the heart of the issues…

Brand name: how to succeed with your naming?

Didn't the advertising executive Claude C. Hopkins say: "A good name is an advertisement in itself"? How to find the best name...

SPIE France: communicate to get on board!

Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…

ISCOM ON AIR the professions of creation and design

ISCOM On Air: careers in creation and design

💡 Where and how are the most impactful creative concepts born? How to put the power of aesthetics at the service of the originality of the message…

ISCOM On Air: strategic communication professions

How to put reflection and innovation at the service of a brand? What methods to conceptualize ever more original and impactful communication strategies…

The renewal of press relations

How to regularly mobilize journalists and give voice to the company's various topics (partnerships, commercial offers, brand commitments, etc.), nationally but also...

ISCOM On Air: Digital communication professions

Ready to explore a universe in perpetual motion, where each new technology revolutionizes the way we communicate? Ready to discover the challenges, the opportunities…

The Casino group: 360° proximity

The key word of the French mass distribution company? Proximity ! A key player in the country’s city centers, the Casino group advocates proximity…

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