Health communication: how do brands build trust?
The diagnosis is final, consumers find it difficult to place their trust in brands, or even mistrust them. The We Are COM team, ...
consumer
Health: these little remedies that have become big brands
NO, within the framework of the Health COM Week, we will not deal here with grandmother's remedies with wacky effects (and ...
Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only communication of proof finds favor in his eyes. By…
Liebig: negative opinions at the service of the raison d'être
The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Marketing Group Manager at GBfoods…
"Brands are alive"
The We Are COM team is a fan of semio, socio, semantics. On the benches of the university, we met Maria Di ...
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