AI: Stop procrastinating, 10 reasons to take a training course!
Calling all communicators, the future is being prepared now! Artificial intelligence is no longer reserved for science fiction movies. These new technologies…
content strategy
LinkedIn: the 10 little secrets of its algorithm
It's often said that a good LinkedIn post is 80% content and 20% technique... Well, technique is about understanding the...
The magic words of communication
Abracadabra! 🪄 What if copywriting were a magic art? How to captivate, surprise, and persuade your readers in just a few words?
Rethinking internal comms to bring people together at Expleo
What if we dared to break the codes of internal communication? Why not focus on humor and originality to engage? How…
The 10 Commandments of the Catchy Phrase
Have you ever had one of your readers yawn wildly at the first sentence of your introduction? No? Maybe it's because they're…
TOP 5 copywriting methods
Triggering engagement and converting readers into customers? This is the goal of all copywriters! How do these rhetoric professionals…
Content factory: the new organizations of communication departments
How can we pool resources across the entire company for greater consistency and impact? To respond to this issue, many directions…
Best practices for Company Pages on LinkedIn
A key social media for 91% of decision-makers and 81% of job seekers, LinkedIn represents THE most powerful professional network in France…
Trust and sympathy, COM according to MVola
Liana Ramiandrisoa is convinced of this: “brand communication aims to establish consumer trust and sympathy towards the brand, beyond…
Innovation and creativity at the service of the AGPM Group
“Never forget to create and innovate, whatever the subject or field,” Anaïs Guthleben, AGPM Group Deputy Communications Director, rightly reminds us….
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