Top insights, really well observed! 👀
According to Edgar Allan Poe, "The important thing is to know what to observe." And he was right! 🤓 In communication, as elsewhere, everything begins with observation…
content strategy
Top campaigns that expose an inconvenient truth
Communication campaigns capable of shaking up the collective imagination… Now that's a fascinating topic! 🚀 That's why the We Are COM team has chosen to delve back into it…
COM meeting: 6 underutilized summer chestnut trees
For all those who hoped to take it easy at the office in the middle of July, for all those who were certain they would…
Brands & AI: Top Genius Oddities (Volume II)
When you think it's over, there's always more! 💡 That's the amazing thing about creativity. You loved our Volume I…
Detox your PowerPoint presentation: our tips to lighten, clarify and strengthen
Just one more slide, then another… 😧 The result? 64 slides for a 30-minute presentation? Ouch…
Brands & AI: Top Genius Oddities
One thing is certain: AI does not replace our ideas, but it is capable of changing the way we test them and…
A major spring cleaning of your communications: 15 tips to declutter!
It's spring, the birds are singing and the flowers are budding… 🌼 Everywhere, a wind of renewal is blowing, except on your communication?…
Communication and neuroscience: 10 golden rules to capture your audience's attention
How about starting this scientific interlude with a quote from the great Rabelais? "Science without conscience is but the ruin of the soul." 🤓 Yes,…
COM meeting: the calendar of committed chestnut trees
Every year, the calendar is full of world days, some more inspiring than others… Yet, some of them could become real editorial playgrounds…
Communication trends in 2026
🎉 That's a wrap for 2025… And a kickoff for 2026! 🎉 A look back at a year of inspired communication: ideas that…
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