Benevolence and resilience: beware of overdose
There are words which, like alcohol, must be used in moderation or you will really get drunk. 🤫 For my part, I have the mouth...
content strategy
Communication Trends in 2023
Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…
How to launch your brand on TikTok?
🎥 1 billion videos viewed every day, 48 minutes of daily airtime, international presence in over 150 countries……
Yes to creativity at the service of useful communication!
Didn't Victor Hugo say "a lion that imitates a lion becomes a monkey"? 🤓 Yes, only creativity allows you to stand out...
Communication trends in 2022
Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...
Health communication: how do brands build trust?
The diagnosis is final, consumers find it difficult to place their trust in brands, or even mistrust them. The We Are COM team, ...
Influence campaigns: what legal framework?
💥 Influence: Instagram, Tiktok, Twitch… Government awareness campaigns promoting the biggest luxury brands, content creators…
HR communication by the SNCF team
Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...
Personal & Professional Branding: advice from headhunters
The very essence of any communicator is knowing how to "brand" your brand, but do we really know how to apply this strategy to ourselves? In such a competitive sector ...
The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by ...
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