Communication trends in 2022
Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...
content strategy
Health communication: how do brands build trust?
The diagnosis is final, consumers find it difficult to place their trust in brands, or even mistrust them. The We Are COM team, ...
Influence campaigns: what legal framework?
💥 Influence: Instagram, Tiktok, Twitch… Government awareness campaigns promoting the biggest luxury brands, content creators…
HR communication by the SNCF team
Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...
Personal & Professional Branding: advice from headhunters
The very essence of any communicator is knowing how to "brand" your brand, but do we really know how to apply this strategy to ourselves? In such a competitive sector ...
The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by ...
Video, the essential communication channel
3, 2, 1… ACTION! 🎬 Warning: this reading will not make you the new Steven Spielberg but it will be of great benefit to you ...
€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
A good COM is a COM of evidence
🚆 Tchou tchou… The train towards the bottom of the SNCF communication strategy will enter the station. Follow the We team…
Writing, essential for communicators
🇬🇧 Version Française Who says communication says writing! Writing is at the heart of our profession, that's why the We Are COM team went to find Mathilde ...
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