content Archives - We Are COM, club des communicants

Meeschaert: brand communication at the service of brand singularity

What is the main role of brand communication, according to Aude Margoil Voisin? Develop, highlight a brand and energize its…

Cooperation & branded content: creative trend or societal emergency? The meeting Made In Scop #15

Cooperation between brands and their agencies is a strong expectation of communications professionals. This growing interaction involves in-depth reflection on…

Institutional communication: recipes from the integrated report

Communicators, the We Are COM Club encourages you to ignore preconceived ideas about the integrated report. No, the integrated report is not…

What are the words of communication in 2023?

Communication is the art of adaptation. The communicator knows it, it is by constantly adapting to society that his messages manage to take…

Video, the essential communication channel

3, 2, 1… ACTION! 🎬 Warning: this reading will not make you the new Steven Spielberg but it will be of great benefit to you ...

€ 1 invested in Product Communication € 7,85 in GDP

In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...

A good COM is a COM of evidence

🚆 Tchou tchou… The train towards the bottom of the SNCF communication strategy will enter the station. Follow the We team…

Writing, essential for communicators

🇬🇧 Version Française Who says communication says writing! Writing is at the heart of our profession, that's why the We Are COM team went to find Mathilde ...

The 10 SEO commands to stop making mistakes

On the web, everyone is looking to gain visibility. 👀 For this, everyone tries to work their SEO as best they can ...

The following event in 8 good practices

We have been struck by an unprecedented crisis, that of the Covid-19. Events are one of the hard hit sectors. At first flabbergasted, the professionals ...

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