Top 10 internal communication books
As Dominique Wolton explained so well, “in communication, the most complicated thing is neither the message nor the technique, but the receiver”….
Corporate communication
Leadership pens: how to write instead of…?
🖋 "Communication requires 25% of a leader's time," said the great theoretician of management and organizations, Chester Barnard. And again, the…
Communication trends in 2022
Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...
"Proximity is a profession" proclaims the La Poste group
🚀 On the occasion of the launch of the new “La Poste Groupe” brand identity, the We Are COM team questioned Marie-Aude Dubanchet, Director…
The key to successful BtoB communication: proximity!
Get on board now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication ...
Le Chocolat des Français, the baby brand that already has everything to be great!
The We Are COM team combines business with pleasure by talking to you about strategy and chocolate… When it is 100% organic, beautiful and fun,…
Communication must carry meaning, consistency and emotion
Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…
Team portraits
Which teams are members of the We Are COM Club? Who are the talented communicators who make them up? What are their challenges ...
Communication professions - Episode # 1
The We Are COM team and ISCOM, a higher school of communication and advertising, present the communication professions to you. Each month, our mini-salons ...
Tips for defending your COM budget
"Aaarrrggghhh" is that the noise your COM budget would make if it could talk? Yes, companies tend, in times of crisis, ...