“Digital does not kill PR, it accelerates it”
What is the daily life of press officers in the digital age? How are “Press Relations” going digital? In partnership with Wiztopic, ...
Corporate communication
Top corporate campaigns for fall 2017
Change the laws, simplify the world and be forgiven in order to move forward. In this fall 2017, the brands did not resist calling on the…
"Communication is handling the intellect and the land"
After having chaired Publicis Dialog, Marc Drillech is the Managing Director of IONIS Education Group, the leading private higher education group in France with its…
Top corporate campaigns for spring 2017
To be accepted, to stand out, to be forgiven… These are the challenges faced by our favorite brands in this spring of 2017. To answer them, a…
"Artificial intelligence and data will transform our professions"
"The best advertisement is a satisfied customer," according to Bill Gates. Certainly one of the explanations for Microsoft's success in our daily lives. The team…
"Communication is a catalyst for dialogue"
Everyone knows Atlanta's red drink… but did you know that Coca Cola European Partners is the brand's main bottler? Emmanuelle de Kerleau, ...
"To be a good communicator is to have a taste for the shadows"
Dominique Wood-Benneteau is communications director of the Engie group. Before diving into the advertiser's bath (Transdev, Air France, Carrefour), she ...
Green Award for the Orange Broom
If, like the We Are COM team, you store your emails in a folder aptly named "A ranger" or if your ...
Corporate, ghost communication on Snapchat?
Snapchat is THE social network of the moment. Among teenagers, the ephemeral photo / video sharing application would have already far outstripped Instagram, X…
Top corporate campaigns for spring 2016
Originally there is a name, then a logo and finally a brand platform. Sometimes, the latter disintegrates and makes you forget the ...
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