The key to successful BtoB communication: proximity!
Get on board now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication ...
corporate
Disinformation: how to avoid the manipulation of corporate information?
Fake news, hacking, hoax, intox, prank… In the digital age, is corporate information in danger? Now banditry and activism are also seizing digital….
“Voice interfaces: distributors will become brand communicators”
Charismatic and passionate. Laurent Habib shared with the We Are COM team his outlook, his convictions and his constraints on our profession and ...
Top corporate campaigns for spring 2018
“Good advertisers want consumers to say 'it's a great product' rather than 'it's great advertising'” said Léo Burnett. At We Are…
"They are the employees and our customers the DirComs"
Xavier Rivoire, a little scribe of great human stories at Decathlon, spoke to the We Are COM team in December 2016. Journalist at the BBC…
The 2016 Christmas Campaigns Around the World
Oh, oh oh, it's already the end of the year holidays! Spend time with family and friends, share, laugh… and consume. The…
We are “chief consistency officers”
Anne-Gabrielle Dauba-Pantanacce was Director of Communication and spokesperson for Google in France. What are the challenges when managing a brand ...
"Communication, a strategic lever for the company"
PMU, a century-old brand known to all, which, over the past 6 years, has made its revolution. Advertising, sponsorship… By meeting the team…
Top corporate campaigns for spring 2016
Originally there is a name, then a logo and finally a brand platform. Sometimes, the latter disintegrates and makes you forget the ...
Top corporate campaigns for winter 2016
The start of the year was marked by the launch of several corporate campaigns, some with high visibility. New signature or web spot, ...