Creativity Archives - We Are COM, the accelerator for communicators

Creative trends and Cannes Lions 2026: 7 key lessons for the new academic year

Let's be honest: between AI-generated content saturating our feeds and color palettes constantly changing…

Why do some ideas stick instantly while others fade almost as soon as they're uttered? 🤔 How can we give more weight to a concept…

When you think it's over, there's always more! 💡 That's the amazing thing about creativity. You loved our Volume I…

We all know the temptation of a quick sketch before any real thought 👀 But what if the true raw material of design wasn't…

We all know the power of a good story. But what happens when the story is no longer just told, when it is felt…

One thing is certain: AI does not replace our ideas, but it is capable of changing the way we test them and…

Brrr, winter is coming… 🧣 And with it, the cold, the gray skies, the fatigue, and the demotivation of the communications teams. ️ How to continue…

What if a good idea was our last luxury? 🤓 In a world of noise, controversy, and frenetic scrolling, François Belley…

It's back to school! 📚 Whether you're a die-hard Auguster or a Julyer who knows that in August, it's all about speed...

Summer is the perfect time to disconnect... but also to get inspired. Not working doesn't mean slowing down your creativity. The team...