Image and reputation are not abstract concepts
“It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep this in mind, you will make the…
crisis communication
How to manage your cyber crisis communication?
In the digital age, individuals or companies, we are all threatened by cyber attackers. 🆘 Zsspschht… that's the noise that could well make…
The professions of political and public communication – episode #14
The We Are COM X ISCOM communication professions mini-fairs introduce you to the professions of public and political communication. Here we go for this episode...
Agrifood, a crisis that will leave its mark
The last few weeks have been marked by a proliferation of serious health scandals in the food industry, leading to numerous poisonings and the death of…
HR communication by the SNCF team
Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...
Cybersecurity: how to manage communication in the event of a crisis?
When it comes to cybersecurity, crisis management is often tricky in terms of communication. 😁 It requires composure, organization, ...
A good COM is a COM of evidence
🚆 Tchou tchou… The train heading below the SNCF communication strategy will enter the station. Follow the We team ...
The key to successful BtoB communication: proximity!
Get on board now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication ...
Communication must carry meaning, consistency and emotion
Member of the We Are COM Club, Anne-Sophie Sibout is above all Director of Communication for PwC for the France and Maghreb region, one of the global giants of…
Crisis communication: from bad buzz to good buzz 👊
Bad buzz is THE terror of brands! 😱 How, as communicators, can we best protect the reputation of our companies? The web has changed, ...