Brands in the realm of emotions
Brands have never evolved in such a “noisy” world. They must fight to emerge, no longer to the general public via…
Carrefour
Top corporate campaigns for fall 2017
Change the laws, simplify the world and be forgiven in order to move forward. In this fall 2017, the brands did not resist calling on the…
"To be a good communicator is to have a taste for the shadows"
Dominique Wood-Benneteau is communications director of the Engie group. Before diving into the advertiser's bath (Transdev, Air France, Carrefour), she ...
Ô Grand Prix for HR Creativity, are you there?
Puzzled, we went to the 8th edition of the HR Creativity Grand Prix. UFO where the time of an evening, our cousins ...
Top corporate campaigns for winter 2016
The start of the year was marked by the launch of several corporate campaigns, some with high visibility. New signature or web spot, ...
Top corporate campaigns 2016
What is corporate communication? What is a brand territory? To answer these two questions, We Are COM selects 3 institutional advertisements….