Nano-Influence: a new El Dorado? 🤔
Influence, do you know? Yes ! But are you really up to speed on nano-influence? The We Are COM team tries to decipher this emerging phenomenon, because ...
customer communication
Kaizen Communication: Quésaco?
What if, rather than trying to create a buzz at all costs, 💥 we bet on smooth and progressive communication? 🙏 We ...
Communicating with the semio is better!
🇬🇧 Version Française After a real Masterclass at Club We Are COM and our article #1 “Semiology, essential to communication! ", on the…
Semiology, essential for communication!
🇬🇧 Version française How to play with words, what are their meanings, signifiers, meanings, connotations? The intention of the issuer of a ...
Crisis communication: from bad buzz to good buzz 👊
Bad buzz is THE terror of brands! 😱 How, as communicators, can we best protect the reputation of our companies? The web has changed, ...
Customer communication professions - Episode # 2
The We Are COM x ISCOM mini-trade shows, by videoconference, tell you all about the journey and daily life of communicators….
Tips for defending your COM budget
"Aaarrrggghhh" is that the noise your COM budget would make if it could talk? Yes, companies tend, in times of crisis, ...
The Mascots, these characters who tell the story of our brands! 🐻
The mascots of the brands accompany us on a daily basis, sometimes we even know them very well. But who are they? The We Are COM Team decides ...
Welcome to "post-modernity" with Michel Maffesoli
💡 Technological transformation, multiplication of communities, renewal of values… Our times are indeed changing! How to address its different audiences? What…
TikTok: what are we waiting for?
🚀 🚀 A new teenage trend, an additional superfluous application, a buzz with no future, or even a social network for "teenagers ...
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