dircom Archives - We Are COM, the accelerator for communicators

De Sangosse: Communication as a driver of cohesion!

Behind every great company lies a vision. 👀 But how do you translate that vision into concrete communication? How do you get an entire organization on board?

2027 salaries in the COM: how much are you worth?

To help you understand where you stand and ask your boss for a raise, the We Are COM team reveals the salary trends…

"Proximity is a profession" proclaims the La Poste group

🚀 On the occasion of the launch of the new “La Poste Groupe” brand identity, the We Are COM team questioned Marie-Aude Dubanchet, Director…

Communication must carry meaning, consistency and emotion

Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…

How does a brand become desirable?

And yes, we took a lesson in luxury with Marie-Laure Dubuisson, International Marketing & Communication Director of Longchamp since 2016. She orchestrated…

“Words are powerful”

Determined, they are at MAIF. The We Are COM team questioned Cécile Ribour, their communications director. Determined to what? AT…

Corporate communication or the art of talking about a company

The We Are COM team shares its shopping spree with Julien Goubault, general secretary of the Klépierre group - pan-European leader in shopping centers….

Recruitment: advice from headhunters in COM

Want to change jobs? What are the trends in the Communication job market? What are the current jobs? ...

TOP 10 books in communication

The team has concocted for you ITS selection of books in communication smarts and sioux at will, to read and reread without moderation. Those are…

“As Dircom, we must organize positive porosity between the company and its environment”

How to sell dreams when you don't have to make a profit? How to reconcile responsible consumption with product development? This is the feat that ...

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